Decisions from the data you already own
Your data already knows who is drifting, who is ready to buy, and who never needed the discount. Fuse Data Products turns that knowledge into working marketing decisions: who to contact, what to offer, when, on which channel, and honest proof it worked. Each model is built once on your data platform, skinned to your business, and activated through Braze.
Serious underneath, simple on top
The models do proper data science underneath. Nobody on your team has to care. What reaches a marketer is a segment with a name, a score with a plain-English reason, and a clear next step already wired into Braze.
Recency, frequency and monetary tiers, recomputed weekly
“These are your best 5%. Stop treating them like everyone else.”
A churn probability, scored nightly per customer
“This segment is drifting. Step in this week.”
A per-customer send-time distribution by channel
“Send it Thursday evening. That is when they read.”
An uplift estimate for every offer and customer
“Skip the discount. They were buying anyway.”
A decisioning policy across every model's signal
“One next best action per customer, not six campaigns.”
And you can always see why
A score you cannot explain is a score nobody will act on. Every model shows its working, so your team can read the logic, stand behind it in a meeting, and challenge it when it looks wrong. That matters more to us than a fractional gain in accuracy.
Explainable first
Open the logic behind any segment or score and read it in plain terms. If a marketer cannot explain it, it is not finished.
Trust earned in order
Explainable models first. Predictive next, once there is history and holdouts to keep them honest. Decisioning last, when the feeders are proven.
Your data, your estate
Everything runs on your warehouse and Braze. No third-party signals bought in, and nothing leaving your control.
One activation layer, wired in properly
Every model in the catalogue is designed around Braze as the dedicated activation layer. Scores and segments are computed on your data platform and flow into Braze automatically; engagement streams back out and closes the loop. No exports, no CSV uploads, no drift between what the model knows and what the campaign does.