Privacy techAdvanced complexity
Data Clean Room & Partnerships
Sets up privacy-safe data collaboration with retail-media or brand partners in a clean room, so you enrich and measure against partner data without either side exposing raw records.
Collaborate on data with partners for reach and measurement, without moving a single raw record.
Who it's for
Brands with retail-media or partnership opportunities who want the upside of shared data while staying privacy-safe and first-party.
The engagement
What you get
- A clean-room environment configured with a partner
- Privacy-safe matching, enrichment and measurement queries
- Governance: approved queries, aggregation thresholds, audit
What Fuse does
- Select the clean-room platform and stand up the environment
- Agree the data-sharing model and privacy guardrails with the partner
- Build the matching, enrichment and measurement use cases
What we need from you
Data & access
- First-party data
- A data partner
- Legal / privacy approval
Your responsibilities
- Provide first-party data and a willing partner
- Provide legal and privacy sign-off on the collaboration
Outcomes and proof
- Partner-enriched audiences and measurement, privacy-safe
- New reach and insight without exposing raw data
- A repeatable model for future partnerships
Assumptions
- A partner is willing and legally able to collaborate
Out of scope
- Clean-room platform licences
- Legal negotiation of the partnership