AnalyticalCompoundingHigh complexityLevel 3 Advanced decisioning
Contact-Frequency Optimisation
Analyses send, engagement and opt-out patterns to recommend a sustainable contact cadence per customer or value tier.
The right contact cadence per customer: enough to stay engaged, not so much they fatigue or opt out.
Who it's for
High-volume senders seeing rising opt-outs or fatigue who need a per-customer cadence rather than one global frequency cap.
The engagement
What you get
- Contact-frequency model over send, engagement and opt-out signals
- Recommended frequency caps by value tier
- Fatigue-risk monitoring
What Fuse does
- Analyse send, engagement and opt-out patterns against contact volume
- Model the fatigue point and recommend caps by value tier
- Implement frequency governance in Braze
- Monitor opt-out and fatigue risk over time
What we need from you
Data & access
- Send, engagement and opt-out event history
Your responsibilities
- Provide send, engagement and opt-out event history
- Agree the value tiers and any hard frequency policy
- Provide Braze workspace access
Outcomes and proof
- A per-customer or per-tier contact cadence, not a blanket cap
- Lower opt-out and unsubscribe rates
- Sustained list health and deliverability
Assumptions
- Send and opt-out events are tracked reliably
- Frequency can be governed within Braze
Out of scope
- Deliverability / sender-reputation remediation
- Channel selection, a separate service