DeterministicBuilds with your dataHigh complexityLevel 2 Refined bespoke
Engagement Score
Scores how actively each customer engages with your digital products from session and interaction events, independent of how much they spend.
A digital-engagement score separate from spend, so you can act on attention, not just money.
Who it's for
Brands where attention and spend diverge: subscription, app-first or content businesses that need an engagement signal money alone misses.
The engagement
What you get
- Engagement scoring model over session and interaction events
- Engagement score attribute written to Braze
- Activation recipes for engaged-but-not-spending and spending-but-disengaging cohorts
What Fuse does
- Agree which session and interaction events count as engagement and their weights
- Build the engagement scoring model and validate it against known-engaged cohorts
- Write the engagement score attribute into Braze
- Design activation recipes for the engaged-not-spending and spending-but-disengaging cohorts
What we need from you
Data & access
- App / web session events
- In-product interaction events (logins, saves, opens)
Your responsibilities
- Provide app / web session and in-product interaction events
- Agree the engagement event taxonomy with the marketing owner
- Provide Braze workspace access
Outcomes and proof
- An engagement axis independent of spend, live in Braze
- Early warning on high-value customers going quiet before spend drops
- Activation of engaged customers who have not yet converted
Assumptions
- Session and interaction events are tracked and identifiable to a customer
- Event volume is sufficient to score most of the base
- Braze is the activation channel
Out of scope
- Instrumentation or event-tracking build (assumes events already flow)
- Spend-based value scoring, which is RFM