ReportingAdvanced complexity
Reporting Platform
A reporting and dashboard layer over your warehouse and Braze data: campaign performance, segment movement, model impact and holdout lift, in one place your team can self-serve.
One trusted view of what marketing is doing and what it is worth, instead of screenshots and spreadsheets.
Who it's for
Teams drowning in Braze screenshots and ad-hoc spreadsheets who want governed, self-serve dashboards on campaign, segment and model performance.
The engagement
What you get
- A semantic model over warehouse and Braze data, with metrics defined once
- Dashboards: campaign performance, segment and tier movement, model impact, holdout lift
- Self-serve access with role-based sharing
- Documentation of the metric definitions
What Fuse does
- Agree the KPIs and metric definitions with marketing and insight
- Build the semantic / reporting model over the warehouse and Currents data
- Build the dashboards in your BI tool (Power BI, Looker, Tableau or similar)
- Set up access, sharing and a refresh schedule, and document the metrics
What we need from you
Data & access
- A warehouse holding Braze data (via the integration services)
- A BI tool (Power BI, Looker, Tableau or similar)
Your responsibilities
- Provide a BI tool and licences, or agree one with Fuse
- Nominate metric owners to sign off definitions
- Ensure warehouse and Currents data is available (see the integration services)
Outcomes and proof
- One governed view of campaign, segment and model performance
- Self-serve reporting that ends the screenshot-and-spreadsheet cycle
- Holdout lift and model impact visible to stakeholders
Assumptions
- Braze data is landing in the warehouse
- A BI tool is available
Out of scope
- The data pipelines that feed it, which are the integration services
- BI tool licensing