Aisha
Just registered, finding a routine
Registered inside the last 90 days and taking her first few purchases. Tenure is New, so the model keeps her in onboarding and holds off any cross-sell. The whole job is turning a first purchase into a second, and a second into a habit.
- ✓Turn the first purchase into a second, fast
- ✓Establish a repeatable habit
- ✓Get the basket saved and stock alerts switched on
- ✓Graduate her to Rising, cross-sell only later
New customer, held in onboarding
Aisha's tenure is New, so she short-circuits to New / Onboarding before any cross-sell logic. The model deliberately protects the forming habit rather than pushing a second category too soon.
New / Onboarding · habit first
Set up for an easy second purchase
Right after the first purchase, a welcome makes the second one frictionless. The single biggest predictor of retention is that second purchase.
Nice one, Aisha, that is order one
Data models, made tangible · illustrative for demonstration · Fuse Growth Studio
Turn two purchases into a routine
A light nudge after her second purchase frames a regular occasion, so buying becomes a habit rather than a series of one-offs.
Make it a monthly thing
Aisha, you are two for two. Save your basket and next month is sorted in one tap.
Ready for the next stage
Once her frequency is visibly climbing, Aisha crosses from New into Emerging and the model moves her to Rising Customer, where nurture continues and cross-sell finally comes into view.
Graduating to Rising