Grace
Bought again after months away
A steady customer who went quiet for months and has just come back. The moment she buys again, the tree routes her to the Reactivated track ahead of any value state. The job now is to rebuild the habit, not just celebrate the return, then re-tier her once she is steady.
- ✓Turn one return into a repeated habit
- ✓Make the comeback feel welcome, not transactional
- ✓Set a subscription or saved basket to lock cadence
- ✓Re-tier her onto the main grid once she is stable
She is back
Grace bought again after a long silence, so special = reactivated fires ahead of any value state. She leaves the win-back audience and moves onto the Reactivated track, where the goal is a rebuilt habit, not a one-off return.
Reactivated · rebuild the habit
Good to see you back
A warm, low-pressure welcome that acknowledges the return without dwelling on the absence. The point is to make coming back feel easy, so the next purchase follows quickly.
Good to see you back, Grace
Your saved details are still here and ready. Have a browse whenever you fancy, there is plenty new in.
Make the habit effortless again
A single return does not rebuild a routine. A gentle prompt to save a basket or set a light subscription removes the effort and gets her cadence back to where it was.
Pick up where you left off
Set your regulars to arrive automatically each month, so a busy stretch never breaks your run again. Full control, cancel any time.
Data models, made tangible · illustrative for demonstration · Fuse Growth Studio
Back on the grid
Once Grace strings together a few steady months, the Reactivated label retires and the model re-scores her back onto the main matrix at her true value tier and segment.
Re-scored onto the matrix