Rosa
Only buys when there is a big sale on
Highly sale-elastic, spends nothing for weeks, then piles in on a seasonal sale. Her value is real but entirely event-driven, so always-on spend prompts are wasted on her. The model tags her so budget goes where it works: big sale moments only.
- ✓Activate hard on seasonal sales, her one true trigger
- ✓Suppress her from always-on spend campaigns, they are wasted
- ✓Capture maximum share of her event spend
- ✓Nudge, gently, toward one between-event habit over time
Sale-elastic, quiet between
Rosa's spend co-moves sharply with sale events and her frequency between them is near zero. The model tags high sale-elasticity plus low F, Deal-Driven, and marks her for event-only contact.
Deal-Driven · event-only
Deliberately quiet
Between seasonal sales, Rosa gets almost nothing, no always-on nudges. Contacting her off-event costs money and erodes attention for no return. Patience is the strategy.
Suppressed from always-on
The sale she has been waiting for
When the seasonal sale goes live, she gets a big, unmissable alert, timed and sized to her one true motivation. This is where her budget should concentrate.
Up to 50 percent off, our biggest sale
Rosa, this is the big one. Our seasonal sale is live with up to 50 percent off. Get in before the best pieces go.
Make the sale shop effortless
On the event, everything is one-tap: saved basket, bundle offers, express checkout, capture maximum share of the spend she is already inclined to make.
Shop the seasonal sale
One tap to your saved basket, or add a bundle for even more off. Express checkout ready for the big one.