From a score to a save
The score syncs into Braze as an attribute, and the band picks the play. Escalate the effort with the risk: presence for the healthy, one strong win-back for the critical, then rest the contact.
Recognise and protect
A healthy customer. Low-pressure recognition, no offer attached. Presence, not pressure.
Reinforce the habit
Frequency is softening. A gentle, timely nudge keeps the purchase rhythm going before it slips.
Reactivate before they lapse
A relevant reason to come back while the relationship is still warm, timed to their moment.
One strong win-back
Past the nudge stage. A single high-impact reason to return with a real incentive, then rest the contact.
Prove it saved them
A win-back that fires on people who were coming back anyway proves nothing. Hold a slice out, measure only the gap above them, and the model earns its place on evidence.
Raw before-and-after would claim the whole targeted bar. True attribution counts only the gap above the control, the part that would not have happened without the model. Illustrative.