Plot the quadrant, live
Load one of the example personas or move the two axes yourself. The dot crosses the regions, the class and the incentive recommendation recompute instantly, and the margin note tells you what the decision costs.
The uplift quadrant
How likely they purchase with no nudge at all (the habit speaks for itself)
How much contact actually moves them, reused from the engagement score
Offer read
A healthy, protected habit. A discount can only cheapen it, or wake a renegotiation you did not need.
- ·Intent to act anyway. The habit is live: they were coming back with no nudge at all.
- ·Responsiveness. They show up and engage, so contact reliably reaches them.
- ·Protected relationship. A champion habit or a subscription: the risk of disturbing it outweighs anything a discount could add.
3 of your 13 roster personas are sure things, the discount budget they absorb is pure margin given away.
Illustrative and explainable: the class follows two readable axes plus one protection flag, so you always see the why. The production model is a true uplift model, trained on the holdout experiments you run in /prove, and it pushes the class into Braze.