ComplianceHigh complexity
Consent & Preference Management
Builds the consent capture and preference centre that Reachability measures: channel opt-ins, granular preferences and a clean consent state synced to Braze.
A bigger, cleaner addressable base, captured compliantly, so reachability grows on purpose.
Who it's for
Brands losing reach to missing or messy consent, or without a preference centre. The capture side of the Reachability model.
The engagement
What you get
- A preference centre and consent capture flows
- A governed consent-state model synced to Braze
- Suppression and re-permission journeys
What Fuse does
- Design the preference and consent model with compliance
- Build the capture flows and preference centre
- Sync consent state to Braze and document it
What we need from you
Data & access
- Channels and consent requirements defined
- Web / app surfaces to host capture
Your responsibilities
- Provide legal / compliance sign-off on the consent model
- Provide web / app surfaces for the preference centre
Outcomes and proof
- A growing, compliant addressable base
- Granular preferences that cut opt-outs
- Consent state trustworthy across the estate
Assumptions
- Compliance requirements are known
Out of scope
- Legal advice or DPO services
- Consent-management platform licences