InstrumentationHigh complexity
Event Tracking & Collection
Designs a tracking plan and implements first-party event collection from web and app, so engagement, session and interaction signals actually flow to the warehouse and Braze.
The behavioural signal the models need, captured cleanly, consistently and first-party.
Who it's for
Brands whose web or app behaviour is untracked or inconsistent. The instrumentation the Engagement model assumes exists.
The engagement
What you get
- A tracking plan: events, properties and naming
- First-party collection implemented on web and app
- Validation that events land in the warehouse and Braze
What Fuse does
- Design the event taxonomy with marketing and product
- Implement collection (SDK or server-side) and QA it
- Wire events into the warehouse and Braze
What we need from you
Data & access
- A web and / or app to instrument
- Engineering access
Your responsibilities
- Provide web / app engineering access for implementation
- Agree the event taxonomy and priorities
Outcomes and proof
- Consistent behavioural events feeding models and journeys
- Engagement scoring and triggers that actually fire
- A documented, governed tracking plan
Assumptions
- Access to the web / app codebase or tag manager
Out of scope
- Third-party analytics licences
- Backfilling history that was never captured