Braze AIBuilds with your dataLow complexityLevel 1 Braze out-of-the-box
Braze Predictive Churn
Braze's built-in predictive suite scores each customer's lapse risk inside the platform, so you can stand up churn-triggered journeys and test the play without building a model.
A churn signal switched on in Braze, so you can test win-back journeys in weeks, not months.
Who it's for
Teams who want to prove that churn-triggered journeys move the needle before investing in a bespoke model. The fast, test-first route.
The engagement
What you get
- Braze predictive churn / suspension risk configured
- Risk-banded win-back journeys built and launched
- A holdout to measure the lift
What Fuse does
- Enable and validate Braze's predictive churn signal
- Design and build risk-banded win-back journeys
- Launch with a holdout and read the lift
What we need from you
Data & access
- Message and engagement history in Braze
- Braze predictive suite on the plan
Your responsibilities
- Provide message and engagement history in Braze
- Provide creative for the win-back journeys
Outcomes and proof
- Churn-triggered journeys live in weeks
- Evidence for whether to invest in a bespoke model
- Lift proven against a holdout
Assumptions
- Braze's predictive suite is on the plan
- Enough history for Braze to score
Out of scope
- A custom churn model, which is Bespoke Churn
- Feature engineering beyond Braze's inputs