DeterministicBuilds with your dataHigh complexityLevel 2 Refined bespoke
Purchase Propensity
Learns each customer's individual purchase cadence and predicts when they are next due to buy.
Reads each customer's personal purchase rhythm and times the nudge to the moment they are due.
Who it's for
Repeat-purchase businesses with an identifiable buying rhythm (grocery, replenishable goods, subscriptions) that want to trigger on the moment, not the calendar.
The engagement
What you get
- Purchase-propensity model over per-customer purchase cadence
- Daily 'ready to buy' trigger attribute written to Braze
- Trigger-based journey recipes off the propensity signal
What Fuse does
- Analyse per-customer purchase cadence and derive the individual rhythm
- Build the propensity model and the daily 'due to buy' signal
- Write the propensity attribute into Braze and build trigger-based journey recipes
- Validate the signal against observed repeat purchases
What we need from you
Data & access
- Timestamped purchases per customer
Your responsibilities
- Provide timestamped purchases per customer
- Agree the trigger thresholds and journey design with the marketing owner
- Provide Braze workspace access
Outcomes and proof
- A daily 'who is ready right now' trigger feeding always-on journeys
- Nudges timed to the individual, replacing calendar batch sends
- Lift proven against a holdout on the triggered journey
Assumptions
- Enough repeat-purchase history exists to establish a rhythm
- Purchases carry reliable timestamps and customer ids
Out of scope
- Predictive churn scoring, the mirror model, sold separately
- Product recommendation, which is Braze Recommendations