MLCompoundingAdvanced complexityLevel 3 Advanced decisioning
Next-Best-Action
A decisioning layer that arbitrates across the feeder models to choose the single best action, offer and channel for each customer in the moment.
One coordinated decision per customer: the best action, offer and channel in the moment.
Who it's for
Mature programmes already running several models that get conflicting signals and need one arbitration layer to decide per customer.
The engagement
What you get
- Next-Best-Action decisioning layer over the feeder models
- Decisioning framework and arbitration rules
- Real-time or batch decision delivery into Braze
- Ongoing tuning as feeders and outcomes evolve
What Fuse does
- Design the decisioning framework and arbitration rules across the feeder models
- Build the NBA layer that selects action, offer and channel per customer
- Deliver decisions into Braze (batch or real-time) via Canvas
- Tune the policy as feeders and outcomes evolve
What we need from you
Data & access
- The feeder models in place
- A decisioning framework / Braze Canvas orchestration
Your responsibilities
- Have the feeder models in place and scoring
- Agree the action catalogue and business eligibility rules
- Provide Braze Canvas orchestration and workspace access
Outcomes and proof
- One coordinated decision per customer, replacing conflicting campaign logic
- Higher overall programme lift than the models acting independently
- A policy that improves as the closed loop feeds outcomes back
Assumptions
- The feeder models exist and are reliable
- An action / offer catalogue can be defined
- Orchestration runs through Braze
Out of scope
- Building the feeder models, which are separate services and prerequisites
- Real-time infrastructure beyond the agreed delivery mode