Braze AIDay oneLow complexityLevel 1 Braze out-of-the-box
Intelligent Selection
A Braze capability that runs the A/B decision inside the campaign, steadily shifting send volume towards the best-performing variant.
Every multi-variant campaign self-optimises: Braze shifts traffic to the winner for you.
Who it's for
Teams already running A/B tests by hand who want the winner promoted automatically. A fast, low-lift first win inside Braze.
The engagement
What you get
- Intelligent Selection configured on target campaigns
- Conversion events structured as clean optimisation outcomes
- Guardrails: conversion windows, minimum volumes, intervention rules
- Results read back through Currents into the warehouse
What Fuse does
- Structure the conversion events so Braze optimises towards a real outcome, not a vanity click
- Design the variant strategy so the algorithm has genuinely different options to learn from
- Configure Intelligent Selection with conversion windows, minimum volumes and intervention rules
- Wire results back through Currents so what won here informs the next campaign
What we need from you
Data & access
- Two or more message variants per campaign
- A defined conversion event
- Sufficient send volume
Your responsibilities
- Author the message variants and creative
- Confirm the primary conversion event and its business meaning
- Provide Braze workspace access
Outcomes and proof
- Higher conversion than the manual A/B approach, hands-off
- Time saved not promoting winners by hand
- Incremental lift held honest with a control group
Assumptions
- Campaigns carry enough volume for Braze to separate the variants
- A conversion event is tracked in Braze
- The Braze plan includes Intelligent Selection
Out of scope
- Creative production of the variants
- Any model build (this is a configuration service)
- Cross-channel orchestration beyond the campaign