Braze AIBuilds with your dataLow complexityLevel 1 Braze out-of-the-box
Send-Time Optimisation
A Braze capability that learns each customer's most responsive time on each channel and delivers messages then.
Each customer reached at the moment they are most likely to engage, no manual scheduling.
Who it's for
Any Braze programme with engagement history that wants each message delivered at the customer's most responsive moment, with no manual scheduling.
The engagement
What you get
- Send-Time Optimisation enabled across eligible campaigns
- Channel-level engagement history validated as the input
- Measurement of engagement lift against a fixed-time control
What Fuse does
- Validate that message and engagement history support per-customer timing
- Enable Send-Time Optimisation across eligible campaigns
- Set fallback timing rules for customers without enough history
- Measure engagement lift against a fixed-time control
What we need from you
Data & access
- Message and engagement history in Braze
Your responsibilities
- Run campaigns in Braze with engagement tracking enabled
- Confirm eligible campaigns and any send-window constraints
Outcomes and proof
- Each customer reached at their most responsive time per channel
- Higher open / click without extra creative or spend
- Lift proven against a fixed-time control
Assumptions
- Sufficient engagement history exists per customer
- The Braze plan includes Send-Time Optimisation
Out of scope
- Any model build (this is a configuration service)
- Channel selection, a separate service