From a score to a habit
The score syncs into Braze as an attribute, and the band picks the play. Match the effort to the engagement: reward and advocate for the power customers, re-onboard the dormant onto the core value before asking for anything.
Attention earns a different message than spend
One play per band, so the score turns into a message rather than a dashboard reading.
Reward and advocate
A power customer: they show up constantly and use the product broadly. Reward the habit and turn it outward, with early access, recognition, a reason to bring others in.
Deepen the engagement
Engaged and consistent. The room to grow is breadth: introduce the products and features they have not touched yet, so their engagement widens as well as holds.
Build the routine
A regular rhythm without much depth. Reinforce the routine and make the next purchase the obvious one, so showing up becomes a habit rather than a decision.
Activate a habit
Light, occasional engagement. The job is a first habit: one relevant, well-timed reason to come back and do the thing that makes the product stick.
Re-onboard
Dormant on engagement, whatever they once spent. Treat them as new again: re-onboard onto the core value, one step at a time, before asking for anything.
Prove it lifted engagement
An activation nudge that fires on people who were coming back anyway proves nothing. Hold a slice out, measure only the gap above them, and the model earns its place on evidence.
Raw before-and-after would claim the whole targeted bar. True attribution counts only the gap above the control, the part that would not have happened without the model. Illustrative.
That is Engagement Score working on sample data. The service page has the rest: what it needs from you, how long it takes to build, what it pairs with, and how the lift gets proven.