The model that makes every other model land
A perfect score is worthless if you cannot reach the person. This model shows the base you can actually address on each channel, first-party and consent-led, and puts a number on what every extra point of opt-in is worth in a cookieless world.
Where it sits: Sits across the whole loop. RFM, churn and pLTV decide who to talk to and what to say; reachability decides whether the message can lawfully and practically land.
Addressable, not just total
A database count flatters you. The number that matters is how many customers you can lawfully reach on each channel, with a live contact token and consent that has not gone stale.
Value-weighted coverage
Reaching 60% of customers is not the same as reaching 60% of value. Every read here is weighted by decayed 12-month spend, so you see the money you can actually touch.
Consent is a growth lever
Opt-in rates are not fixed. A value exchange, a well-timed re-permission moment and a preference centre all grow the addressable base, and each point of consent gets a price you can read off.
The same customers, through the reachability lens
The cast you met in RFM, re-read for addressability. The chip shows the channels that can carry a message to each customer today. Tap any of them to see their full journey.
Fully addressable: the models can pick the best of 4 channels rather than the only one.
Fully addressable: the models can pick the best of 4 channels rather than the only one.
Reachable on email · push. Useful coverage, with room to earn one more channel.
One thread left: email. Every play for this customer rides on it, so protect it and earn a second.
Fully addressable: the models can pick the best of 3 channels rather than the only one.