Work the coverage board, live
Set the consent rate on each channel and watch the addressable base move: the audience you can reach, the value you can touch, the any-channel union, and a live price on the next ten points of SMS consent.
The board:an illustrative base of 100,000 customers, value mix scaled from the Fuse cast's economics (£34.8m of decayed 12-month spend in play).
Consent rates
Share of the emailable base opted in and deliverable.
Share of app customers with push permission still switched on.
Share of the SMS-eligible base that has traded a mobile number.
Share of the in-app audience present in the product in a given month.
Each slider is the opt-in rate within that channel's eligible pool. Consent skews to your most engaged, highest-value customers, so the first points are worth the most and every extra point buys a little less.
Coverage
The play that buys it: grow sms consent with a value exchange. Move any slider and this recomputes: it shrinks as the other channels close the gap, and as SMS consent approaches its ceiling.
The faint tick on each bar is that channel's eligibility ceiling: the value it could reach at 100% consent. The gap between the bar and the tick is what consent growth buys.
Illustrative and deterministic: the same sliders always read the same way. In production the board is computed from your real consent flags and contact tokens, and every consent-capture play is proven with a holdout before the uplift is banked.