FuseRFM
Intelligent Data Models

Your customer base, segmented and set in motion

One RFM-BT model reads every customer's recency, frequency, value and behaviour, then routes each into the journey that fits. This is that model, made tangible.

Meet the customers →Try the model
The Intelligence Loop

Not a funnel. A loop that keeps learning.

Score, segment, act, measure, re-score. The loop runs continuously, so a customer is never stuck in the wrong journey for long.

THEIntelligenceLoopevery loop gets smarter1UnderstandRFM2PredictChurn · pLTV3ActivateRFM → Braze4Measure5Learn6Decide
  1. 1
    Understand the customer, RFM lives here
    Databricks
  2. 2
    Predict what matters next, Churn · pLTV
    Databricks
  3. 3
    Activate the next best action, RFM segments drive the send
    Braze
  4. 4
    Measure what happened
    Braze
  5. 5
    Learn & optimise
    Databricks
  6. 6
    Power smarter decisioning
    Databricks × Braze

Databricks is the intelligence engine, Braze the activation layer. Each revolution makes the next interaction smarter. RFM spans Understand to Activate: it gives every customer a tier and a segment, then pushes them straight into Braze to pick the message, feeding the Predict models, Churn and pLTV, along the way.

01

The RFM+BT Model

The five dimensions, the two outputs, and the matrix every customer lands on.

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02

Customers

Example customers. See each one's signature and walk their journey, screen by screen.

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03

Try It

Move the controls and watch the model classify a customer live.

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04

Next Steps

From this demo to a live, measured programme, with true attribution and a closed loop.

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