Luke
Ordered once, then went quiet
Purchased once and then fell silent, an early lapse. There is no habit to protect yet, just a fragile first impression to build on. The whole job is a fast, well-timed second-purchase incentive inside the lapse window, before the memory of a good first order fades.
- ✓Trigger a fast second purchase inside the lapse window
- ✓Reinforce what he liked about the first order
- ✓Remove every gram of friction from ordering again
- ✓Hand him to onboarding the moment a second purchase lands
One order, then silence
Luke has exactly one recorded purchase and has gone quiet since. The one-and-done state fires and routes him to the fast second-purchase programme before the early lapse hardens into churn.
One-and-done · fast second purchase
A warm reminder of a good first order
A gentle push recalls what he bought first time and makes reordering, or trying the natural next product, feel like an easy yes. Timed inside the window where the first order is still fresh.
Back for round two, Luke?
Hope your first order landed well. The pieces that pair with it are one tap away, and your details are already saved.
A small reason to order now
If the reminder does not land, a modest, time-bound incentive tips the second purchase, the barrier that stalls most one-and-done customers. A second purchase lands him in onboarding to build a habit.
A little something for order two
Data models, made tangible · illustrative for demonstration · Fuse Growth Studio