AIAdvanced complexity
Real-time Decisioning
Extends Next-Best-Action to the live moment: decisions computed on streaming events and served in-session, so the best action fires while the customer is still there.
Decide in the moment, not the next batch, so intent is met while it is still live.
Who it's for
Mature programmes with Next-Best-Action in place that need in-session decisions on live behaviour, not overnight batches.
The engagement
What you get
- A streaming decision service over live events
- Low-latency delivery into Braze and on-site / in-app surfaces
- Fallbacks and guardrails for when signals are thin
What Fuse does
- Design the streaming architecture and decision latency budget
- Build the real-time decision service over the feeder models
- Integrate delivery and add fallbacks, then tune
What we need from you
Data & access
- Next-Best-Action live
- A streaming event source
- Real-time delivery surfaces
Your responsibilities
- Provide streaming event access and delivery surfaces
- Have Next-Best-Action and the feeder models in place
Outcomes and proof
- Best action served in-session, not next day
- Higher conversion on live, high-intent moments
- A decisioning layer that spans batch and real time
Assumptions
- Events can be streamed with acceptable latency
Out of scope
- Building the feeder models (prerequisites)
- Real-time infrastructure licences