One Intelligence Loop, complementary data services at every stage
The whole offer on one page: the models arranged around the Intelligence Loop, the three levels you can buy each of them at, and the services that power them underneath. Everything here is sellable on its own or as a programme.
Seven stages, one system that keeps turning
Learn, understand, decide, predict, activate, measure, interpret, then round again. Each stage has models you can buy on their own, and each one hands to the next. The value is in the turn.
The two halves meet at Decide. Everything you know flows in from the left, one action goes out to the right, and what it earned comes back round.
Learn
1Last cycle's proven result, already in the data.
Understand
3Who your customers are and what they are worth.
Predict
4What each customer is likely to do next.
Activate
7The next best action, delivered in Braze.
Interpret
3What the number means, and what to change next.
Three ways in, one standard of proof
Start wherever your data and appetite allow, then step up. Whichever level you buy at, the same measurement discipline applies, because a gain you cannot prove is not a gain.
Test, take control, then compound
We start by getting out-of-the-box Braze functionality working on your own data, so you can prove value in weeks rather than quarters. Where a model earns its place, we build a bespoke version you own, tuned to your data and your margins. The most integrated work moves into advanced decisioning, where the models compound into genuine one-to-one activation. Not every model exists at all three levels: some are a Braze switch-on and stay there, others only make sense as a bespoke build. What matters is that you can enter at any level and step up once the value is proven.
Braze out-of-the-box
Switch on Braze's native AI and test the value in weeks, with no model to build. The fast way to prove the play.
Refined bespoke
When you want control and to keep improving, Fuse builds a model you own, tuned to your data and margins, that goes past the out-of-the-box result.
Advanced decisioning
The compounding tier: decisioning, uplift and closed-loop models that layer over the others and make every one of them smarter.
Every gain is measured, or it does not count
Most marketing reporting counts what was sent. The only number worth having is the one you caused. So measurement is not a phase bolted on at the end of a programme, it is built into every model from the first send: hold a slice back, compare honestly, and only bank what the holdout proves. It is also what keeps the loop turning, because a result you trust is the only result worth feeding back in.
Hold a slice back, always
Every campaign ships with a control group. You see treated against untreated, so the number on the slide is the lift you created rather than the volume you sent.
Size the test before you run it
Experiments are powered up front, so a flat result means flat rather than too small to see. Clear stopping rules stop a promising early read turning into a bad decision.
Feed the answer back
Proven results return to the models. Incrementality and closed-loop intelligence turn each honest read into a sharper next decision, so the programme compounds instead of resetting.
You can try the maths yourself: the simulator shows what a holdout can and cannot tell you at your volumes.
Run the holdout simulator →What holds it all up
A model is only worth what reaches the customer. Five categories of supporting work make that happen, and each one is sellable on its own.
Two halves of one catalogue: the models decide, the services make the decision possible and prove it landed. Both are bought on their own or together.